Credibility key to branding products: Dr Atiur

FT ONLINE

Former governor of Bangladesh Bank Atiur Rahman has suggested presenting a product in an easy language, and humane and credible way for branding.

Atiur made the suggestion while speaking at an event on "PR & Brand Comms Summit-2019" at the Krishibid Institution, Bangladesh (KIB) auditorium in the city on Saturday.

"Gaining the general people's trust is a must to make a product popular. For this, the most pressing need is morality. This morality helps gain trust of the people even during troubled times. " Benchmark PR Director AFM Asaduzzaman chaired the inaugural session of the summit.

Communication firm Ra'dia Inc organised the summit in association with Dream Deviser and ShobdoKolpoDrum.

Dhaka International University is the knowledge partner and BoxOffice BD is the photography partner of the summit while The Financial Express is a media partner.